Using open questions to promote emotive discussion

Every single video response you receive using Verbate will be totally unique:

  • Language used
  • Locations filmed 
  • Personality and emotion
  • Ideas, concepts, styles etc. 

Video feedback, you will learn, is incredibly engaging, insightful and valuable for the multitudes of different viewpoints it represents.  

The best insights and content will arise within discussion, as respondents explore and discuss and present their responses to your questions. To ensure you properly facilitate this qualitative element, you need to avoid directing people to one word or yes and no answers.

To ensure this, keep your questions and instruction open at all times. The easiest way to do this is to end questions with a "why?" or "how?"

  • E.g. If there is one thing that you feel is missing from our offering what would it be? Why?


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