We all need motivation for pretty much everything we do in life. Motivations vary hugely from passion, altruism, money, health....
Just like the rest of life's decisions, your respondents need a reason to join in your survey and create great content for you. The "WHY" is probably the most important part of your entire project.
Lucky for you, we've helped a lot of brands fulfil this why in many creative ways, and we've distilled all this learning into:
Click on the link about for the 10 most successful ways to motivate your respondents.